DESIGN PROCESS:
HYDROTECH EXHIBITION

documented human-made disturbances along my running route in the kibbutz — a landscape that has changed over the years, becoming less natural and pastoral, and more marked by human presence.

I chose to isolate the “noisy” object in each image — the trace of human intervention — and explore it through different visual manipulations, including scanning with an old scanner. I was drawn to the outdated technological aesthetic it created: something entirely new, abstract, and almost unrecognizable.

From there, I developed a range of visual materials, leading eventually to the exhibition posters for Root Zone — an exhibition about the beauty found in the intersection between humans, nature, and progress, through hydroponic growing and art.